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What would Google look like if it had to optimise for Google»
I think this is a serious point illustrated in a tongue in cheek fashion.
My biggest bugbear is duplicate content, I want to give my users relevant content they want on the page they are on rather than where Google wants it to be.
This is a good illustration of why monopolies are damaging, Google is now damaging the net and it is beginning to show.
See this as well for a bit of irony: http://www.earnersblog.com/duplicate-content/
[Thanks Sphinn for some entertaining linkage]