As I thought was beginning to happen back in December, users are deserting Facebook, according to Nielsen Online users fell by 5% from Dec to Jan.
There are a few different causes of these including the privacy issue and dilution of ‘cool factor’ as older users like myself have invaded. The one I think may have been the killer though is advertising. Facebook users are in a walled garden, it felt nice and safe behind those walls, then came the web beacon issue and demographically targeted ads within the feeds.
Both of those issues put me off, I still use it but am seriously contemplating using my CMS to produce a social network for my friends (and theirs) one that is more tailored to our needs as none of them do quite what we want although Hurox looks pretty amazing! Of course I’m very busy at the moment, but soon I may crack!
A BBC report is here Facebook sees decline in users
